The way you package your products have a direct impact on your customer, and there are a few essentials that you’ll need to think about when choosing the perfect packaging for your company, from the branding that you choose to the functionality of the material you’re using, and how well it keeps your food fresh. One of the most important issues to consider is whether your food packaging is environmentally friendly. More of us are looking for ways to reduce the impact we’re having on the planet, so choosing materials that are compostable, biodegradable, and recyclable could be hugely beneficial. Read on for 5 things to consider when choosing your food packaging.
1. Branding
This is one of the most important factors to consider when creating the best food packaging for your business. You can have any type of packaging made to feature your logo, or brand name so that your customers know what they’re buying. Branding allows you to remain fresh in your customers’ minds and easily spread the word about your business. You can add your signature logo, font, and colours to your food packaging to make it your own, but make sure that it accurately reflects what your business is about – if you’re making vegan food, try all-natural colours, if your food packs a punch with flavours, bright colours will work perfectly. Taking the time to create eye-catching packaging to help you stand out means that you can create a memorable experience for your customers.
2. Material
The material that you use for your food packaging is essential. It helps you to create your perfect packaging with the way it looks, but you’ll also need to focus on the main job, which is to protect the food. There are so many materials you can choose from for your packaging – whether you prefer a chicer look with glass, you’re looking to be more environmentally friendly with cardboard or paper, or maybe you think that plastic would be best. You should choose a material that helps your food remain fresh and enhance the look of the overall product, but remember, choosing an eco-friendly material may make all the difference when it comes to making a sale.
3. Compliance
So, whilst the look of your packaging is important to get your brand identity across to the customer, you’ll need to consider whether your packaging has everything it needs to comply with various rules and regulations. There are two essential pieces of information that you should include on your packaging for pre-packed food – the name of the food, and the full ingredients. If you have ingredients that people are commonly allergic to, you should italicise these, or use a different colour font.
4. Functionality
Of course, your packaging has to look attractive, but it also has to be functional. As well as choosing materials that can keep your food fresh, you should also think about if people are going to eat it on the go. If your product is takeaway food, think about how easy it is for people to carry, and open. You should also think about the design – is it easy to store if it is going to be used at a later date? Choose a design that does what you need it to, whilst making it easy for your customers to transport, store and open.
5. Design
The design of your packaging has an impact on whether your customers would like to buy your product. The way your packaging looks is the first thing that customers will see when they order or buy your food product. Design can be anything from the aesthetics, colours, or branding to the shape and size and material of your packaging. You should try and create packaging with these factors in mind so that you can catch the attention of your target audience whilst also being mindful of what they would find helpful.
