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Can she take it all? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business! Step One: Assess your current conversion rates. If you have the time and resources, use a tool like Google Analytics or Adobe SiteCatalyst to evaluate how many of your website visitors are becoming customers. If not, just take an educated guess at what percentage of visitors become customers from looking at your historical data (perhaps by calculating the number of repeat sales). Step Two: Identify which page(s) on your website offers the highest conversions. You can do this by identifying pages with higher than average “conversion rate” metrics in Google Analytics/Adobe SiteCatalyst or through quick calculations based on past purchases from customer records. Then identify where there is an opportunity for improvement – do these pages need more content?

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